10 April 2019 – TUTTOFOOD, scheduled at Fiera Milano from 6 to 9 May, is increasingly confirming its role as an international hub for the agri-food system and quality food, capable of creating synergies and shortening distances between countries around the world.
Encompassing more and more the best of Italian know-how and putting it in contact with top buyers, while also encouraging the presence of foreign countries and companies towards the Italian market.
· 32 countries already confirmed, led by Spain, Greece, Portugal, USA, United Kingdom and China
· Unica manifestazione food italiana con il riconoscimento formale del Dipartimento dell’Agricoltura del Governo Americano per il contributo all’export del Paese
· Evolution Plaza is born, a space dedicated to digital, and new product areas debut in Milan,
Within this panorama, unique in Italy, Miraglia Srl reconfirms its presence but with a completely new look.
Working with the land has taught us that everything changes and that every change can and must be the right opportunity to grow and improve. We feel the responsibility to continue our history, committing ourselves for over 5 generations to the transparency and quality of the best table olives.
Starting from this premise, we are excited to present at TUTTOFOOD 2019, the first phase of a new and global re-branding and corporate innovation project (signed by the creative factory Campana Delfi Partners) aimed at bringing the company even closer to the final consumer.
Perseverance and our love for the countryside are what have allowed us to grow, expanding our production which features the best olive cultivars sought and harvested around the world; some used exclusively by us. In the meantime, the requests of our customers have pushed us towards the production of those garden products that today, like never before, are objects of maximum attention in a world that is increasingly discovering itself…intolerant and attentive to vegetable products, which, due to their characteristics, prove to be healthy and wholesome.
Ci siamo quindi trovati in poco meno che quattro anni a constatare che l’immagine che ci rappresentava era ormai diventata desueta e non più rappresentativa.
Il nostro precedente brand era rappresentato da un’oliva animata che, con un sacchettino sulla spalla viaggiava alla ricerca di…se stessa. In 2018, a new and important global re-branding project began, aimed at conveying “the transition to a new corporate era” in which Miraglia Olive communicates the evolution of the company, innovating but leaving the founding values and traditions of the brand unchanged.
Tied to our traditions but always with an eye to the future, therefore.
Over the course of almost 100 years we have overcome every adversity, always looking to the future, to defend the variety and quality of Italian products and to convey to the consumer our passion for that excellent product that is the olive, inherent in our culinary tradition for centuries, involving him in every phase of the supply chain, from the selection of the best Mediterranean cultivars, to the harvest, to the processing up to the moment in which the olives arrive on the tables enriching them with beauty and flavor.
Miraglia Olive has always been enthusiastic about making its knowledge and experience available to all those who want to know more.
A job that, every day, is rewarded by the awareness of making you taste healthy, genuine and natural products, making us proud to be able to represent the Italian gastronomic tradition all over the world.
Whether you are a final consumer, a buyer, an influencer, a food-lover or simply a curious person, we invite you to discover us at pav.7 stand b18/b20.
